I'm going to watch and listen to the games because I love hockey and the NHL is the game at its highest level. I accept this.
I will not, however, be spending any money on jerseys, key chains, tickets to a live game, magazines or ANYTHING ELSE with an NHL or NHL team logo on it. Period.
(While I'm at it: grudging congratulations to the US at the World Juniors: they earned the win and played a great series. We'll get you next year!)