It's the Unexpected
Despite being in town and operating for a few years, the storefront has definitely brought people in - even after a couple of months, I hear a lot of "I didn't know you were here" comments. This morning I also got a "Hey, man; I'm looking for Bryan Adams' Waking Up the Neighbours CD, okay?" comment, but hopefully that's just an aberration.
Something's going to have to be done about the front door, though: maybe ten percent of the people who walk up to it can't figure out that they need to grab and turn the door knob in order to get through.
On the other hand, I suppose that is proof positive they could use professional help.